At PersuMedia we believe that Strategic Communications is about more than pushing a “message” through digital or social media space. Communicating strategically is a dynamic and interactive process, one that integrates digital/traditional media with face to face, personal networks to analyze, engage, and shape operating environments. Strategic communications is not only about changing opinions and attitudes, it is about creating the virtual and real world opportunity space in which opinions and attitudes can be acted upon. Only through this full-spectrum engagement can policymakers and investors track and identify opportunities and challenges that often fly below the radar of Big Data or other macro analytic models. PersuMedia strives to make your organization a more informed and effective player in an increasingly volatile and unpredictable world.
PersuMedia’s approach to analysis does not stop at descriptions of the status quo. As Strategic Communications specialists, our analysts draw on a wealth of cultural, academic, social science disciplines, and practical experience to prescribe and guide informed and intelligent action in the operating environment. We track and interpret current trends in historical and theoretical context, forecasting potential social, political, and economic scenarios and recommending interventions to influence or mitigate outcomes.
PersuMedia’s guiding principle in every media production is to always respect the intelligence of the audience! Whether it’s detailed position papers and presentations for Think Tank seminars, documentaries, public service announcements, interactive website design, or Twitter feeds, Instagram memes and punchy VINE loops, PersuMedia can either advise clients on intelligent ways to engage audiences, or we can handle the production, dissemination, and management from A to Z.
PersuMedia recognizes that any strategy must be dynamic and adaptable while adhering to a guiding vision. PersuMedia helps clients develop communications strategies on the digital and personal level that reduce opposition and resistance and encourages allies and adversaries alike to accept, negotiate, or compromise for win-win solutions. We’re not out to “beat” anyone, but to help clients create partnerships and opportunities for mutually beneficial policy goals and greater human and economic development.