Applied Strategic
Communications

Transforming complex open-source data into actionable strategic communications insights. Our work is supported by decades of expertise in data science, artificial intelligence, and geopolitical analysis.

Core Capabilities

Open-Source
Intelligence

We leverage the power of Open-Source Intelligence (OSINT) to provide cutting-edge analytics services by harnessing the vast amount of publicly available information.

Bespoke AI Solutions

Novel AI/ML solutions to monitor and evaluate political, geopolitical, economic, environmental, sociocultural, technological, military, and legal trends in the ideational space.

AI + Experts Consultation

PersuMedia’s subject matter experts put the AI and data-driven insights into context in deliverable reports. This could be applied to set issues or ad-hoc requests for information.

April 10, 2025

Inside the High-Stakes U.S.-Iran Talks: What Each Side Really Wants

December 13, 2024

Striking a Balance: Engaging Tehran Without Undermining US Credibility

November 7, 2024

Could Israel-Iran Tensions Shift Trump’s Regional Focus?

September 28, 2024

Nasrallah’s Death: Implications for Hezbollah, Iran, and Regional Stability

September 24, 2024

Déjà Vu: Iran Signals Openness to De-escalation amid Mounting Pressures

September 21, 2024

Continuity or Change: Iran’s Diplomatic Rhetoric at the United Nations General Assembly

SOTOS: A Strategic Intelligence Platform

SOTOS is our flagship integrated SaaS platform featuring Discourse AI, Opinion AI, and Influence AI with search capabilities in the target languages and English. It tracks political, economic, social, technological, environmental, and legal (PESTEL) issues in the most relevant digital media and social media.

Iran: John Sotos

Michael Morell speaks with former CIA analyst John Sotos, who’s an expert on Iran. He’s now Chief of Analysis at PersuMedia. They discuss Iran’s goals in the Mideast, its relations with the US, domestic support for the Iranian regime and the modern-day challenges Iran faces since the Iranian Revolution.

Nuclear Deterrence Debate in Iran

Opinion AI highlighted an increased optimism toward nuclear deterrence in Iranian discourse, particularly in X (Twitter), indicating a potential move in that direction. Despite the increased optimism, there remains an undercurrent of doubt regarding the absolute deterrent power of a nuclear capability.

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